MoltyFoam, the leading mattress brand in Pakistan, has launched a moving new campaign that speaks to one of life’s most universal truths: as children grow older, the roles between parents and children begin to reverse. The ad, centered around the brand’s orthopedic line MoltyOrtho, highlights this transition with tender storytelling, reminding audiences that the love once given to us deserves to be returned with equal care.

The campaign’s........

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