The Indian film industry and broader showbiz platforms have increasingly leaned into hyper-nationalistic, anti-Muslim, and anti-Pakistan themes. Media analysts and human rights groups point out that this trend serves both to secure box-office profits from a polarised audience and to align with the political narrative of majoritarian nationalism.

This poisonous tendency has received fresh validation from a recently released report by the US-based organisation Centre for the Study of Organised Hate (CSOH) titled “Profiting from Hate Music,” which reveals that Hindutva Pop (H-Pop) is being used to spread extremist ideology, with 523 songs identified across major platforms. Approximately 50% of these tracks contain explicit incitement to violence against minorities, while tech giants monetise this content through advertising. The findings highlight how streaming platforms profit from content that fuels systemic Islamophobia and real-world violence in India, urging immediate enforcement of safety policies. Hateful songs had significant hosting on YouTube, Spotify, Meta, and Apple Music, many of which contain direct calls for violence. Out of the 523 songs examined, 263 tracks (roughly 50%) contained direct threats or explicit incitement to violence against religious minorities.

The lyrics frequently project anti-Muslim and anti-Christian rhetoric, deploy communal slurs, promote right-wing conspiracy theories, and call for the demolition of mosques. CSOH emphasised that the hosting of this content directly violates the platforms’........

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