Photograph Source: Mike Mozart – CC BY 2.0

I’m not going to lie: I don’t particularly like Cracker Barrel’s new branding. The popular restaurant chain recently replaced its iconic logo, featuring said barrel and the founder’s “Uncle Herschel” sitting in a rocking chair, with a plainer version, a stylized “barrel on its side” shape with the chain’s name on it.

As one meme going around puts it, they removed the cracker AND the barrel. Meh.

But is the new logo “woke,” as “conservative” “influencer” Robby Starbuck and others would have us believe? Does it reveal a corporate conspiracy to brainwash the public in, perish the thought, “Diversity, Equity, and Inclusion” doctrine, by imposing brutalist signage on us or........

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