Just as a great loaf of bread requires the right ingredients to rise, a winning civil resistance campaign needs three essentials to rise up: a compelling vision, broad community engagement, and a spark for action.

The De-ICE Citizens Bank campaign had all these ingredients, which is why it succeeded in forcing Citizens Bank to stop financing prison company giants, CoreCivic and GEO Group, operating dozens of detention centers for US Immigration and Customs Enforcement (ICE). The Rhode Island bank severed its ties in mid-July after months of protests and other targeted actions across the country.

Hundreds of rallies, faith-led actions, shareholder demands, billboard and flyover campaigns, and withering financial pressure—withdrawals totaling $380 million, with more still happening—created a tsunami of opposition the bank could not ignore.

It is a textbook example of sustained, targeted civil resistance that can undermine Trump administration policies. By chipping away at corporate supporters of programs like ICE, citizen activism can erode and stop these initiatives.

While Bank of America and a half-dozen other banks ended their relationships with private prison companies in 2019, Citizens strengthened its ties, providing more than $2.8 billion in loans and other credit to CoreCivic and GEO Group over a dozen years.

“No, Citizens Bank won’t credit you at all for its decision, but it is what it is,” MSNBC’s Rachel Maddow said, during a 10-minute segment on the campaign win in late July. “Actions have consequences, including when you work hard, when you organize, and when you decide to just never give up.

"And then the day does come when you win.”

It Started With One Person

This civil resistance story began with a single person, a woman in Texas, taking a stand. She didn’t carry a protest sign or march alone. She built a website.

Horrified by ICE’s mass incarceration campaign early last year, research-nerd activist Laura Berlin, a mother of two teenagers, built a website, boycottcitizens.org, to expose Citizens Bank’s role.

While Bank of America and a half-dozen other banks ended their relationships with private prison companies in 2019, Citizens strengthened its ties, providing more than $2.8 billion in loans and other credit to CoreCivic and GEO Group over a dozen years.

Drawing on Securities and Exchange Commission filings and other documents, the website showed Citizen’s duplicity, loan-by-loan, year-by-year. Still, the website didn’t get much attention when it was launched 13 months ago, only a dozen or so views a day in the first few months.

That all changed in January when ICE’s aggressive crackdown sparked and exploded. Just as a dozen Northeast activists were organizing their first coordinated protest day against Citizens Ban—an effort of the new De-ICE Citizens Bank Coalition—mother and poet Renee Good was gunned down January 7 by an ICE agent in Minneapolis.

Campaign interest and traffic on Berlin’s website took off. When Alex Pretti, an intensive care nurse, was shot and killed 17 days later in the same city, momentum skyrocketed.

On January 24, the campaign held three-dozen rallies in six states. By March, there were 70 protests in a dozen states. Three months later, 140 protests were organized nationwide, drawing in thousands of regular people angry about an immigration crackdown that has booked and detained more than 600,000 people, 66,000 of whom have been deported.

As protests swelled, coalition members brought new partners into the campaign. One brought in a key union group and activist students at Brown University. Others brought in faith........

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