Simon Sinek’s speech—“How great leaders inspire action”—is widely regarded as one of the greatest TED Talks of all time.

It has more than 69 million views on TED’s website and more than 21 million views on TED’s YouTube channel.
Those who have watched the presentation know it’s not the video or audio quality that makes this TED Talk great. The audio is so staticky and Sinek has to change microphones mid-speech.
In this month’s column and accompanying YouTube video, I provide four reasons why Sinek’s TED Talk is so incredible.

1. He hooks the audience

When amateur speakers step up to a microphone, they often start by introducing themselves or explaining what they’re going to talk about.

When professional speakers step up to a microphone, they grab the audience’s attention instantly.

Sinek starts his TED Talk by asking a few questions—“How do you explain when things don’t go as we assume? Or better, how do you........

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