It appears Jersey Milk chocolate is gone after all — despite weeks of corporate denials.

Mondelez has now confirmed the product is being discontinued. While the company claims no jobs will be lost — a credible assertion given that Jersey Milk was produced alongside other brands like Caramilk and Mr. Big at the Gladstone plant in Toronto — the move reflects a broader strategic shift. This is less about nostalgia and more about economics: Jersey Milk had become a low-volume product that consumed relatively high production resources. In short, it no longer made financial sense.

What’s troubling, though, is the lack of transparency. It took weeks of speculation and online chatter for the company to finally acknowledge the product’s discontinuation. Companies rarely announce product retirements voluntarily, especially when it involves a legacy brand like Jersey Milk — an iconic........

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