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Cha-Ching—Big Money in Saving Money

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By Steve Eichler ——Bio and Archives--June 5, 2025

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Don’t discount profits! It’s always beneficial to save money, but several groups are making big bucks on your thrifty shopping, and here’s how. Here is what the dollar store boom says about the U.S. economy, and it’s very interesting.

In a twist of economic irony, America’s most budget-conscious retailers are becoming increasingly popular with consumers who aren’t exactly strapped for cash. Dollar Tree and Dollar General, staples of low-income communities, are now seeing a surge in shoppers from households earning six figures. This trend is not merely a retail phenomenon, but rather a warning sign for the broader U.S. economy.

For years, dollar stores were associated with working-class Americans looking for the best deals on everyday essentials. But that customer profile is shifting. During recent earnings calls, both........

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