The European Union Ambassador Dr Riina Kionka is reported to have stated this Tuesday that European companies are recognising Pakistan as a potential business destination and are exploring new avenues for economic partnership. Furthermore, the EU is the largest single market in the world and the largest destination for Pakistani exports. The EU is also the world’s largest foreign investor representing 42 per cent of outward foreign direct investment globally.

The positivity underlined in the statement of the European Ambassador is an inspiring prelude to ‘Business Forum’ scheduled for May 14-15 in Islamabad.

This event, which has the support of the EU, its member states, and the Government of Pakistan is being presented as a landmark event. It aims to facilitate dialogue, empower partnerships, and unlock business opportunities in both regions. The objective is bring together government leadership, high-level policymakers, business leaders and CEOs from Pakistan and Europe to foster dialogue between the government and the private sector to improve the regulatory framework and facilitate........

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