‘Does no one actually care?’ Why this has been Australia’s invisible World Cup

July 4, 2026 — 3:00pm

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Darcie Brown’s cry in the wilderness arrived on Monday morning.

Australia had just thumped India to eliminate them from the T20 World Cup and advance to the semi-finals of the tournament. Omission from the squad compelled 23-year-old fast bowler Brown to follow it at home.

Unlike teammates in the UK, that has meant Brown’s been painfully aware that this tournament, for all the team’s exploits, has been virtually invisible when it comes to media and public exposure.

Yes, she noted, any tournament played parallel with the FIFA World Cup may be fighting a difficult battle for oxygen. But that had not seemed to affect interest and attendances at the games.

“Any danger for the main media in Aus to actually mention that our girls are at the cricket World Cup,” she wrote on Instagram.

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“Wouldn’t know if it was on if I wasn’t actually involved. I’ve seen it mentioned maybe 2/3 times over the month they’ve been over there.

“I understand soccer World Cup has taken over – as it should due to it being the world sport. However, why not put more Aussie spirit on and back the cricket in too. Or does no one actually care in Aus? People........

© Brisbane Times