Kim Kardashian’s Skims clothing brand announced a new product last month, and it’s pretty wild. The “pierced nipple bra” has fabric nipples pierced with a barbell so that, under a close-fitting shirt, it appears the wearer has very cold, prominent – and pierced – nipples. Skims’ Instagram explained: “Our sexiest bra gets even hotter with faux nipple piercing design so you can get the ‘Ooo’ without the ouch!”

Following the marketing success of the original “nipple bra” in 2023, this version has already garnered awe, cringe, and bewilderment. You’ve got to acknowledge Kardashian’s prowess for seeing a gap in the market, filling it, and then piercing it.

Skims, co-owned by Kim Kardashian, has continued to push boundaries with its pierced nipple bra.

At $148, this is an investment bra for those likely to show it off on their socials rather than being an everyday basic. Like a Guerlain perfume, or Chanel sunglasses, it makes a statement about your school of style.

What kind of statement does it make? While the average reader of this masthead would likely not wear skin-tight crop tops that bare their (seemingly highly aroused) nipples for a casual day out,........

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