Azerbaijan’s tourism sector, long driven by inflows from traditional markets like the CIS and Gulf countries, is experiencing nuanced changes that both validate its diversification efforts and reveal emerging challenges. According to the State Border Service, 735,800 foreigners and stateless persons visited Azerbaijan between January and April 2025—a modest increase of 1.3% compared to the same period last year. Visitors came from 174 countries, with the largest shares originating from Russia (24.2%), Türkiye (18.0%), India (11.0%), and Iran (9.0%).

One of the most striking trends is the significant increase in arrivals from non-traditional markets. Visitor numbers from Israel surged 2.8 times, while arrivals from Tajikistan doubled. Other sharp increases were recorded from China (1.7 times), Jordan (45.6%), India (32.9%), and several Western........

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