The results of the recent Amazon.com super sale are hard to parse. The company didn't provide any figures, saying only that July 8-11 was "the biggest Prime Day event ever."

Adobe Inc., which tracks online spending across all U.S. retailers, reports that total sales from July 8-11 rose 30.3 percent to a record $24.1 billion, compared with July 16-19, 2024.

Many Americans used the markdowns to replenish the things they needed. Among the most popular purchases were clothing, household essentials, pet products and groceries, according to data provider Numerator. Two-thirds of items sold on Prime Day were priced under $20.

Some shoppers........

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