Politics > Kristi Noem

Kristi Noem Out – Film at Eleven

Noem's mistakes were visible to a political ad pro from a mile away.

Ned Barnett | March 11, 2026

On a Truth Social post last week, President Trump fired DHS Secretary Kristi Noem, giving her the consolation prize as head of the Shield of the Americas organization, which is in the process of being created.

After the way she handled two fatal shootings by DHS agents in Minneapolis, as well as by testimony this week into her very expensive, self-serving ad campaign, all coupled with her apparent affair with key White House Advisor to President Trump, Corey Lewandowski, I was surprised by the soft landing Trump gave her.

He didn’t need to do that, though it probably makes the whole transition less controversial than it might have been.

Kristi, once in DHS, did everything wrong.

Having spent much of my career in advertising, I felt her DHS ad campaign was going to cost her, big time. Now it has. But it had a little bit of help in her other actions, too.

Now-former cabinet secretary Kristi Noem had always been a controversial choice for heading Homeland Security in the second Trump administration. A regular series of Quinnipiac University polls validates that she never had a majority support, even among Trump supporters.

At the time of her firing, 56 percent of all voters, and 62 percent independents, which Trump needs to push his agenda forward. – didn’t support her.

She went way overboard with her charges that the two people killed – in self-defense, as ruled by the courts – were actually domestic terrorists. In doing so, she tied Trump into a poorly considered and largely inaccurate set of charges. Basically, she broke at least five rules of working for the........

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