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India’s TRP ecosystem needs a reset. Time to end BARC monopoly

A ratings monopoly in India has led to lack of technological variation, resulting in sluggish systems detached from market dynamics.

21.07.2025 20

Varun Ramdas

Internet can’t be regulated like TV. Look at how UK, Australia are doing it

Instead of spending limited state capacity on policing obscene content, India should invest in media literacy and public-service broadcasting to build...

14.05.2025 20

Varun Ramdas

OTT isn’t stopping viewers from turning to TV for sports. Now, remove legacy regulations

TV channel prices remain the same whether you are watching the IPL or its highlights three months later. Broadcasters cannot monetise on ‘perceived...

20.03.2025 10

Varun Ramdas

Tamil Nadu govt is playing parent with new gaming restrictions. It’s misguided

The regulations don’t allow users to play online games from midnight to 5 am and require gaming apps to caution users indulging in uninterrupted play.

20.02.2025 8

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Varun Ramdas

ThePrint

India’s TRP ecosystem needs a reset. Time to end BARC monopoly

Varun Ramdas

Internet can’t be regulated like TV. Look at how UK, Australia are doing it

Varun Ramdas

OTT isn’t stopping viewers from turning to TV for sports. Now, remove legacy regulations

Varun Ramdas

Tamil Nadu govt is playing parent with new gaming restrictions. It’s misguided

Varun Ramdas