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Rory Sutherland

Rory Sutherland

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My top tips for Andy Burnham

I am cautiously optimistic about our new leader. For one thing, the fact that Mr Burnham went to Cambridge not Oxford, did not study PPE, is not a...

yesterday 10

The Spectator

Rory Sutherland

Make men’s shorts socially acceptable

For a country which loves to talk about the weather, we do not do it very well. They order these things much better in the United States. It helps...

02.07.2026 20

The Spectator

Rory Sutherland

In praise of Peter Murrell

When people ask me what my politics are, I have to explain that I support a dwindling faction you might call the Terry-Thomas wing of the Conservative...

27.06.2026 10

The Spectator

Rory Sutherland

The Wiki Man / In praise of Peter Murrell

When people ask me what my politics are, I have to explain that I support a dwindling faction you might call the Terry-Thomas wing of the Conservative...

18.06.2026 10

The Spectator

Rory Sutherland

The Wiki Man / The ‘airport effect’ that’s ruining modern life

The phrase ‘computer says no’ now has its own Wikipedia page. The first recorded use dates back to a Stasi-era 1970s East German film segment...

07.05.2026 20

The Spectator

Rory Sutherland

The ‘airport effect’ that’s ruining modern life

The phrase ‘computer says no’ now has its own Wikipedia page. The first recorded use dates back to a Stasi-era 1970s East German film segment...

07.05.2026 20

The Spectator

Rory Sutherland

The Wiki Man / The real reason we should be burning our own gas

Regular readers of this column will be familiar with my promoting an idea called a “Paceometer.” Rather than presenting speed in, say, miles per...

02.05.2026 10

The Spectator

Rory Sutherland

The Wiki Man / The real reason we should be burning our own gas

Regular readers of this column will be familiar with my promoting an idea called a ‘Paceometer’ (pictured). Rather than presenting speed in, say,...

30.04.2026 20

The Spectator

Rory Sutherland

The Wiki Man / Why engineers beat lawyers

I once asked my friend, the engineer Guru Madhavan, why engineering faculties at most universities were outliers in containing more than a small...

11.04.2026 30

The Spectator

Rory Sutherland

The Wiki Man / ‘Life, Liberty and the pursuit of Happiness’ is genius marketing

I recently delivered a speech to mark the 250th anniversary of Adam Smith’s second-best book: An Inquiry into the Nature and Causes of the Wealth of...

24.03.2026 20

The Spectator

Rory Sutherland

The Wiki Man / Does The Spectator hate the Welsh?

This St David’s Day weekend, I devote this column to a celebration of the world’s most under-appreciated ethnic group. Under-appreciated,...

02.03.2026 20

The Spectator

Rory Sutherland

Does The Spectator hate the Welsh?

This St David’s Day weekend, I devote this column to a celebration of the world’s most under-appreciated ethnic group. Under-appreciated,...

01.03.2026 20

The Spectator

Rory Sutherland

The Wiki Man / Does The Spectator hate the Welsh?

This St David’s Day weekend, I devote this column to a celebration of the world’s most under-appreciated ethnic group. Under-appreciated,...

27.02.2026 20

The Spectator

Rory Sutherland

Does The Spectator hate the Welsh?

This St David’s Day weekend, I devote this column to a celebration of the world’s most under-appreciated ethnic group. Under-appreciated,...

26.02.2026 50

The Spectator

Rory Sutherland

The Wiki Man / The real cost of the bureaucratic mindset

13.02.2026 90

The Spectator

Rory Sutherland

The Wiki Man / The stealth philanthropy of buying a Range Rover

04.02.2026 90

The Spectator

Rory Sutherland

The Wiki Man / The stealth philanthropy of buying a Range Rover

04.02.2026 100

The Spectator

Rory Sutherland

The Wiki Man / Could a degree make you less employable?

27.11.2025 20

The Spectator

Rory Sutherland

The Wiki Man / Why men are the disposable sex

17.10.2025 20

The Spectator

Rory Sutherland

To win, the Tories should be the party of motorists

03.10.2025 10

The Spectator

Rory Sutherland

The Wiki Man / To win, the Tories should be the party of motorists

02.10.2025 20

The Spectator

Rory Sutherland

The Wiki Man / Why YouTube Premium beats the BBC

04.09.2025 20

The Spectator

Rory Sutherland

The Wiki Man / The roundabout is a symbol of British liberty

30.07.2025 30

The Spectator

Rory Sutherland

The Wiki Man / The roundabout is a symbol of British liberty

30.07.2025 20

The Spectator

Rory Sutherland

The Wiki Man / Why driving at 80mph won’t save you time

16.07.2025 30

The Spectator

Rory Sutherland

The Wiki Man / Why driving at 80mph won’t save you time

11.07.2025 20

The Spectator

Rory Sutherland

The Wiki Man / In defence of the Trump playbook

12.06.2025 20

The Spectator

Rory Sutherland

The Wiki Man / A challenge for the electric car sceptics

02.06.2025 20

The Spectator

Rory Sutherland

The Wiki Man / A challenge for the electric car sceptics

02.06.2025 20

The Spectator

Rory Sutherland

The Wiki Man / Texas is the perfect holiday destination

07.05.2025 30

The Spectator

Rory Sutherland

The Wiki Man / Texas is the perfect holiday destination

07.05.2025 10

The Spectator

Rory Sutherland