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Paul Blackburn

Paul Blackburn

Fast Company

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Sports events can become brands — here’s how

Over the past three decades, we’ve seen a growing number of sports events undergo a transformation — from most traditional fixtures, such as...

15.10.2025 2

Sports Business Journal

Paul Blackburn

How upstart brands like Hoka and On can tackle giants like Nike

28.09.2025 4

Fast Company

Paul Blackburn