menu_open Columnists
Neill Duffy

Neill Duffy

Sports Business Journal

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

What did your World Cup sponsorship actually build?

What did your World Cup sponsorship actually build?

The whistle has gone, and the invoices have cleared. If you sponsored the World Cup, you’ve likely got your numbers by now — a deck of...

11.08.2026 6

Sports Business Journal

Neill Duffy

Unlocking the forgotten 50% of sports sponsorship ROI

Sports sponsorship is booming. Insights from Research and Markets project the global market will more than double to $175.8 billion by 2034, growing...

09.10.2025 10

Sports Business Journal

Neill Duffy