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Katell Prigent

Katell Prigent

Fortune

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An AI-generated prime minister is Thailand’s latest tool to counter Chinese fears about tourist safety

In a government-posted Facebook video, an AI likeness of Paetongtarn Shinawatra appears speaking Mandarin, a language she does not speak in real life.

22.01.2025 10

Fortune

Katell Prigent

France retains spot as world’s top tourist destination—but continues to face fierce competition from Spain

Although France had more visitors, they spent less than those in Spain—71 billion euros compared with 126 billion euros in Spain.

22.01.2025 20

Fortune

Katell Prigent

‘People don’t want to smell like others anymore’—this largely unknown perfume brand doesn’t advertise, but its sales have still risen 50%

The Chinese market and Gen Z particularly like niche perfumes in contrast to other luxury goods.

23.12.2024 10

Fortune

Katell Prigent