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Jed Baker

Jed Baker

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Gen Alpha is Old Enough to Hit ‘Add to Cart’—Here’s What That Means for Commerce

Gen Alpha is Old Enough to Hit ‘Add to Cart’—Here’s What That Means for Commerce

Jed Baker, founder and CEO of Starglow Media, explores how Generation Alpha is reshaping household purchasing power, and what that means for modern...

15.07.2025 4

Observer

Jed Baker