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James Morris

James Morris

Fortune

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Can Leapmotor save Stellantis in the shift to electric vehicles?

Could Leapmotor be the Stellantis marque that turns the multinational behemoth’s fortunes around?

16.03.2025 20

Fortune

James Morris

BMW puts faith for the future in its Neue Klasse as profits fall

Although 2024 was a challenging year for BMW, and the turbulent tariff-led start to 2025 has sent shocks through automotive supply chains, the company...

15.03.2025 8

Fortune

James Morris

Tesla doomed in Europe? Not so fast

Controversy surrounding Tesla’s CEO Elon Musk has tied the brand image heavily to the global political upheaval from the U.S. presidency of Donald...

13.03.2025 4

Fortune

James Morris

Will BYD take over Europe’s struggling EV market?

European automakers should beware—the world’s largest producer of plug-in cars is Chinese and has plans for European electric domination.

18.12.2024 7

Fortune

James Morris

Renault’s EV renaissance is looking backwards to take affordability forwards

By drawing on popular models of the past, has Renault found the secret recipe for electric cars that the masses want to buy?

07.12.2024 9

Fortune

James Morris

Forget China, Mexico’s Trump card is BMW’s secret weapon for electric cars

“BMW will be the first premium automaker to produce EVs and batteries in Mexico.”

26.11.2024 7

Fortune

James Morris

BMW: Greening the automotive industry is about so much more than making electric cars

BMW is looking beyond electric cars to drive sustainability, by decarbonizing its manufacturing and supply chains, using recycled materials, and...

07.10.2024 10

Fortune

James Morris

MG Cyberster brings open-top fun to electric cars at last

Fortune took a hands-on drive of this much-hyped EV in the Scottish highlands and the potholed streets of London.

06.10.2024 20

Fortune

James Morris

BMW overtakes Tesla in Europe: Is Elon Musk behind the brand’s faltering sales?

A diverse EV lineup from BMW managed to outpace Tesla's sales across Europe in July, a reflection of the growing competition in the electric...

31.08.2024 5

Fortune

James Morris

The beloved Ford Capri is back—or is it? Why every new electric car is an SUV, and why it shouldn’t be

Most EV launches are still premium SUVs, but that’s a problem if electric cars are to become the market majority.

09.08.2024 20

Fortune

James Morris

MG’s lifetime battery warranty isn’t the holy grail for boosting EV ownership—yet

The lifetime battery warranty MG has announced in Thailand shows confidence in the technology, but there will be other areas for EV makers to...

29.07.2024 3

Fortune

James Morris