account_circle info brightness_medium left_panel_close view_agenda grid_view

expand_moreexpand_less

Bosnia & Herzegovina

World

favorites

archive

We use cookies to provide some features and experiences in QOSHE

More information . Close

Why Spotify Wrapped understands the genius of ‘optimal distinctiveness theory’

We all want to belong, and we all want to be special and unique.

Ishani Banerji

The marketing genius of Spotify Wrapped

Spotify has hit a marketing sweet spot: Users feel compelled to share their annual listening habits and, in doing so, advertise the streaming service...

Ishani Banerji