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Emily Reynolds Bergh

Emily Reynolds Bergh

Entrepreneur

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I've Run a PR Firm Since 2008 — Here's What PR Can and Can't Do

Public relations is an extremely powerful tool in any business's toolkit these days. But it isn't a magic wand. Read on to learn what PR was made for...

20.05.2025 30

Entrepreneur

Emily Reynolds Bergh

I Was the Toxic Boss I Swore I'd Never Be — Here are 4 Confessions from My Leadership Recovery

Lots has been written about working for and dealing with a toxic boss. But have you ever considered whether that boss might be you?

12.05.2025 4

Entrepreneur

Emily Reynolds Bergh

What Makes You a Unicorn in Your Industry? Start by Mastering These 4 Pillars

If you're a business owner like me, one of the things we all share is the desire to be the best in our line of work. Correction: the best of the...

28.04.2025 4

Entrepreneur

Emily Reynolds Bergh

In the Age of Instant News, a PR Crisis Can Erupt at Any Moment — Here's How Entrepreneurs Can Stay Ahead

Crisis comms is an integral and imperative aspect of public relations that every business needs to recognize and ready itself for. Prepare yourself...

07.03.2025 5

Entrepreneur

Emily Reynolds Bergh

Want to Go Viral? 3 Strategies to Make Your Next Campaign Go Viral

"Viral" used to be a bad word. The adjectival form of "virus," having a high "viral load" is something you certainly don't want, and "viral...

03.01.2025 3

Entrepreneur

Emily Reynolds Bergh

Avoid Costly Hiring Mistakes by Spotting These Employee Warning Signs

I'm not going to lie: I've had some tough experiences lately with people I brought on board with my growing public relations firm. I've been...

20.11.2024 3

Entrepreneur

Emily Reynolds Bergh

How to Ensure Ethical and Professional Business Practices with Your PR Firm

In honor of Ethics Month for the public relations industry, which is observed in September each year, it's an opportune time to examine not just...

28.10.2024 2

Entrepreneur

Emily Reynolds Bergh

5 Steps to Creating More Inclusive PR Campaigns That Resonate With Your Customers

Some things in our ultra-modern, tech-driven society have gotten worse — like deepfakes, robocalls, and your kids' phones out at the dinner table (...

11.10.2024 2

Entrepreneur

Emily Reynolds Bergh

How Corporate Social Responsibility Can Help Build a Positive Brand Image

Today's marketplace seems to have a pretty good grip on what creates a positive brand image in the consumer's mind. Guidance from influencers...

02.10.2024 2

Entrepreneur

Emily Reynolds Bergh

6 Ways to Use the Power of Storytelling in Your PR Campaigns

Storytelling in PR fosters emotional connections, builds trust and drives audience engagement.Effective storytelling in PR requires understanding...

16.08.2024 3

Entrepreneur

Emily Reynolds Bergh