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Elaine Moore

Elaine Moore

Financial Times

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A new psychedelic era dawns in America

Magic mushrooms remain illegal in California but you wouldn’t know that from the gatherings in San Francisco

wednesday 9

Financial Times

Elaine Moore

How one teenager uses AI

Adolescent practice with new technologies can provide a form of divination for adults

15.05.2025 20

Financial Times

Elaine Moore

Storage units are the new hemline index

Digital goods will never match the attachment felt for things in the real world

13.04.2025 7

Financial Times

Elaine Moore

Grok, o3 and ELMo — there’s a reason AI names are so weird

Incoherent nomenclature is a tradition in the tech sector, where titles are often designed to amuse teams, not users

17.02.2025 8

Financial Times

Elaine Moore

Eagles, flags and a thumbs up: what Trump’s White House website tells us

His revamped online presence portrays the president as part action hero, part hard-nosed CEO

23.01.2025 9

Financial Times

Elaine Moore

One hundred million fans cannot make you famous

Mass, cross-generational audiences have disappeared and even MrBeast can’t find them

01.01.2025 10

Financial Times

Elaine Moore

Year in a word: Slop

AI could build a better future — but not without proliferating spam-like, low-grade content first

26.12.2024 10

Financial Times

Elaine Moore

Blame AI for your gruelling job interview

Efforts to push back against unsuitable mass applications are turning a dispiriting situation into a miserable one

04.12.2024 9

Financial Times

Elaine Moore

Man vs machinima: can video games ever be art?

The uncanny semi-reality of computer-generated worlds is producing a new form of filmmaking

02.11.2024 5

Financial Times

Elaine Moore

The donor bros of tech

Genetic largesse from some of Silicon Valley’s elite appears to be a mix of narcissism, altruism and dreams of immortality

15.10.2024 20

Financial Times

Elaine Moore

Google break-up could turn Big Tech into Medium Tech

The DoJ’s recommendations show how far the government is willing to go to shift the balance of power

09.10.2024 5

Financial Times

Elaine Moore

Using fear to sell AI is a bad idea

Constant warnings about the technology’s power primes early users for disappointment

27.08.2024 10

Financial Times

Elaine Moore

Digital meatballs and the rise of branded games

A virtual Ikea store without any products might seem like good advertising — but is it fun for the consumer?

13.08.2024 10

Financial Times

Elaine Moore