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Elaine Moore

Elaine Moore

Financial Times

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Eagles, flags and a thumbs up: what Trump’s White House website tells us

His revamped online presence portrays the president as part action hero, part hard-nosed CEO

23.01.2025 9

Financial Times

Elaine Moore

One hundred million fans cannot make you famous

Mass, cross-generational audiences have disappeared and even MrBeast can’t find them

01.01.2025 8

Financial Times

Elaine Moore

Year in a word: Slop

AI could build a better future — but not without proliferating spam-like, low-grade content first

26.12.2024 10

Financial Times

Elaine Moore

Blame AI for your gruelling job interview

Efforts to push back against unsuitable mass applications are turning a dispiriting situation into a miserable one

04.12.2024 9

Financial Times

Elaine Moore

Man vs machinima: can video games ever be art?

The uncanny semi-reality of computer-generated worlds is producing a new form of filmmaking

02.11.2024 4

Financial Times

Elaine Moore

The donor bros of tech

Genetic largesse from some of Silicon Valley’s elite appears to be a mix of narcissism, altruism and dreams of immortality

15.10.2024 10

Financial Times

Elaine Moore

Google break-up could turn Big Tech into Medium Tech

The DoJ’s recommendations show how far the government is willing to go to shift the balance of power

09.10.2024 5

Financial Times

Elaine Moore

Using fear to sell AI is a bad idea

Constant warnings about the technology’s power primes early users for disappointment

27.08.2024 10

Financial Times

Elaine Moore

Digital meatballs and the rise of branded games

A virtual Ikea store without any products might seem like good advertising — but is it fun for the consumer?

13.08.2024 10

Financial Times

Elaine Moore