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My Business Hit $1 Million — Then a $46,000 Mistake Exposed the Biggest Bottleneck to Explosive Growth

How a costly mistake forced me to confront the real barrier to scaling and the changes that unlocked explosive growth beyond $1 million.

Deedra Determan

When a personal tragedy forced me to step away from my business for two weeks, I relied on these systems to keep it running.

After a life-changing wake-up call, I realized no corporate job would give me the freedom I needed as a mom — so I built a personal brand that did.