menu_open Columnists
David Placek

David Placek

Fast Company

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

What fly fishing taught me about building a brand

Learn how to read the water.

friday 2

Fast Company

David Placek

When brands become actors

How AI is rewriting the rules of brand architecture.

22.04.2026 7

Fast Company

David Placek

Treat your brand name like infrastructure

Language allows technology to be understood, adopted, and scaled over time.

24.03.2026 10

Fast Company

David Placek

Intel and Toyota made perfectly logical decisions. That’s exactly how they killed their best brands

Pentium and Scion weren't killed by bad strategy or weak launches. The most dangerous brand decisions aren't the obvious ones.

20.03.2026 10

Fortune

David Placek

What Steve Jobs can teach us about rebranding

24.04.2025 10

Fast Company

David Placek

What’s needed to create future-facing brands?

13.03.2025 10

Fast Company

David Placek