menu_open Columnists
David Placek

David Placek

Fast Company

We use cookies to provide some features and experiences in QOSHE

More information  .  Close

Treat your brand name like infrastructure

Language allows technology to be understood, adopted, and scaled over time.

24.03.2026 7

Fast Company

David Placek

Intel and Toyota made perfectly logical decisions. That’s exactly how they killed their best brands

Pentium and Scion weren't killed by bad strategy or weak launches. The most dangerous brand decisions aren't the obvious ones.

20.03.2026 7

Fortune

David Placek

What Steve Jobs can teach us about rebranding

24.04.2025 6

Fast Company

David Placek

What’s needed to create future-facing brands?

13.03.2025 9

Fast Company

David Placek