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Chaitanya K. Prasad New Delhi

Chaitanya K. Prasad New Delhi

The Statesman

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The dynamics of soft power

In the age of disruptive transformation and unpredictable communication streams, policy makers, analysts and stakeholders are in search of panacea...

yesterday 10

The Statesman

Chaitanya K. Prasad New Delhi

AI, branding will need a human connection

As we approach the last quarter of 2025, there is a need felt to map some of the transformative touch points that have influenced the journey of...

23.09.2025 10

The Statesman

Chaitanya K. Prasad New Delhi

Narratives, noise and News Items the new global order

Geostrategic communication in the latter half of 2025 is undergoing a tectonic shift and an unprecedented push. Events geopolitically have defied the...

05.09.2025 20

The Statesman

Chaitanya K. Prasad New Delhi

India will seek to shape the global AI order

When India hosts the AI Impact Summit in February 2026, it will not just be another globalmeet artificial intelligence. It is, in fact, the moment...

23.08.2025 10

The Statesman

Chaitanya K. Prasad New Delhi

India’s creative ambition has swept the world

India’s Media and Entertainment (M&E) sector is standing at the cusp of remarkable innovation, transformation, creativity and quest for being the...

30.06.2025 30

The Statesman

Chaitanya K. Prasad New Delhi

The force of soft power

Challenges, experiences, opportunities, and imagination have shaped the India story in the soft power terrain over the 11 years of the Modi government...

26.06.2025 10

The Statesman

Chaitanya K. Prasad New Delhi