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Brooke Masters

Brooke Masters

Financial Times

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Can Reese’s have too many pieces? The line-extension conundrum

The company has come under fire for its use of ‘chocolate coating’ and ‘peanut butter creme’

04.03.2026 9

Financial Times

Brooke Masters

The Supreme Court has delivered an overdue rebuke to Donald Trump on tariffs

It turns out that even conservative justices will only accept so many assaults on legal and constitutional norms

20.02.2026 350

Financial Times

Brooke Masters

Why absolutely everyone is peddling an AI application

We are either on the verge of widespread adoption or a terrible crash

05.02.2026 10

Financial Times

Brooke Masters

Watch out for America’s activist attorneys-general

Top state lawyers are joining together to challenge Trump and rein in big business

08.01.2026 10

Financial Times

Brooke Masters

Year in a word: cockroaches

Jamie Dimon’s deft summary of the bankruptcies that have rattled finance

30.12.2025 10

Financial Times

Brooke Masters

Subscription overload is exhausting Americans

The battle for Warner Bros could be the last straw for cash-strapped viewers

24.12.2025 20

Financial Times

Brooke Masters

Making IPOs great again has its pitfalls

The US needs more public listings but the regulatory pendulum may be swinging too far

26.11.2025 9

Financial Times

Brooke Masters

How the American dream turned out to be pay to play

Big brands from Disney to American Express are profiting from economic divisions and making them wider

13.11.2025 20

Financial Times

Brooke Masters

Deregulation will pour extra fuel on the private credit bonfire

The Trump administration’s looser rules could breed more ‘cockroaches’ in the lending market

30.10.2025 10

Financial Times

Brooke Masters

Trump’s quarterly reporting move is the wrong idea at the wrong time

These disclosures are no passing regulatory fad but a bedrock of US markets

18.09.2025 20

Financial Times

Brooke Masters

Can WeightWatchers stay relevant when everyone is on diet drugs?

GLP-1 medications could be the group’s death knell — or grant it a new lease on life

27.08.2025 10

Financial Times

Brooke Masters

The boss is back

As AI bites and job cuts surge, employees are losing ground — for now

19.08.2025 10

Financial Times

Brooke Masters

Coca-Cola gets roped into making America healthy again

Trump’s pressure on food and drink manufacturing raises questions of fairness and predictability

24.07.2025 9

Financial Times

Brooke Masters

Lululemon vs Costco: the fashion copycat fight

The athleisure group is challenging public enthusiasm for ‘dupe’ products

10.07.2025 10

Financial Times

Brooke Masters

Pay, perks and CEO prerogatives

Reducing disclosure of C-suite packages under the guise of cutting red tape carries risks

11.06.2025 6

Financial Times

Brooke Masters

Should ordinary US retirement accounts be investing in private assets?

Some worry that PE funds could become a dumping ground

28.05.2025 10

Financial Times

Brooke Masters

How milk got its mojo back

The dairy industry’s efforts to woo customers away from plant products are a masterclass in corporate survival tactics

14.05.2025 10

Financial Times

Brooke Masters

Corporate America must stand up to Trump on US innovation

The failure of business to join universities in the fight for academic research is short-sighted as well as cowardly

30.04.2025 9

Financial Times

Brooke Masters

Trump could derail the conquering march of American finance

A range of policies, including tariffs, are leading foreign firms to question their dependence on US funding

16.04.2025 10

Financial Times

Brooke Masters

Corporate America discovers that activists can judge-shop too

As conservatives find judicial allies, companies should expect more challenges

22.01.2025 20

Financial Times

Brooke Masters

Car companies have an infuriating software problem

Managing smooth updates is becoming ever important with the spread of EVs and more sophisticated systems

08.01.2025 10

Financial Times

Brooke Masters