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Annika Abell

Annika Abell

The Conversation

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Misspelled names may give brands a Lyft – if the spelling isn’t too weird

Misspelled names may give brands a Lyft – if the spelling isn’t too weird

Consumers perceive some misspellings positively, but only if the unconventional spelling is relevant and not too extreme, according to a new study.

19.08.2025 7

The Conversation

Annika Abell