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Deinfluencing shapes how we think about shopping, and our economy

Deinfluencing shapes how we think about shopping, and our economy

During times of economic uncertainty, some social media influencers become deinfluencers and encourage us to spend on less expensive versions of...

Aidan Moir

How branding made Francis the ‘People’s Pope’

Pontiffs have always been subject to branding, making them unique subjects for public fascination and popular culture.

Aidan Moir