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A 'Horror Romance' Movie with a Shoestring Budget Is Dominating Hollywood: Why?

Hollywood has spent years operating under a fairly simple assumption: Bigger is better. Bigger budgets. Bigger stars. Bigger special effects. Bigger franchises. In fact, if a studio can spend $200 million on a movie and attach it to an existing intellectual property, all the better.

Which is what makes the success of “Obsession” so fascinating. According to Forbes, the horror-romance film was produced on a reported budget of just $750,000 — a rounding error by most Hollywood standards.

Yet, the movie has suddenly found itself at the center of the cultural conversation and box office success while major studios continue pouring fortunes into sequels, reboots, spin-offs, and adaptations that audiences increasingly seem content to ignore.

(Did anyone really need a sequel to “The Devil Wears Prada”?)

Now, to be clear, this is not necessarily an endorsement of the film itself. Horror movies are not everyone’s cup of tea, and reasonable people can disagree about whether entertainment built around demonic themes is worth consuming in the first place.

But the movie’s remarkable success does raise an interesting question: Why has this........

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