Bloomberg profiled James Cameron in 2019, describing how the Titanic director was “betting on a better future” — one where traditional meat would play a much smaller role. Plant-based meats, the article suggested, were the sustainable future of both food and investing.

To illustrate the frenzy, Bloomberg pointed to Beyond Meat Inc., a maker of vegan chicken and beef substitutes whose market cap had surged to $6.2 billion, its shares having quadrupled in value following its IPO.

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The message was clear. Companies like Beyond Meat were the Microsoft and Apple of the future — “The internet in 1994,” according to an adviser to the Cameron family — and investors should capitalize.

“From the moment we went plant-based, our world did a 180,” Cameron’s wife, former actress Suzy Amis Cameron, told Bloomberg. “We started looking at our investments, our business opportunities. At this point, aside from Jim’s film work, they all go through a plant-based lens.”

Six years on, Beyond Meat is struggling to survive. 

On Monday, its stock fell below 70 cents a share after the company announced a debt‑swap deal to........

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