Get unlimited access to everything VICE has to offer.

Turn off all ads on VICE.com

Exclusive New VICE Documentaries

Member Exclusive Features & Columns

Turn off all ads on VICE.com

Exclusive New VICE Documentaries

Member Exclusive Features & Columns

Turn off all ads on VICE.com

Exclusive New VICE Documentaries

Member Exclusive Features & Columns

4 Magazines Delivered to Your Door

We independently evaluate all of our recommendations. When you buy through our links, we may earn an affiliate commission. Learn more here.

This Cardi B and Old Navy Collab Was Not On My Bingo Card, But I’m Into It

Old Navy is continuing to keep its legacy mall brand dreams alive with Cardi B. “AH HA,” indeed. 

By Sam Watanuki | Reviewed by Ysolt Usigan

Share on X (Opens in new window)X

Share on Facebook (Opens in new window)Facebook

Share using Native toolsShareCopied to clipboard

Old Navy is continuing to keep its legacy mall brand dreams alive. 

Cardi B is now fronting the brand’s Fall 2026 “Most Wanted Denim” campaign, and unlike most celebrity-brand pairings that read as a check-cashing exercise, this one actually kind of tracks. Cardi is loud, funny, unbothered, and extremely online… which, weirdly, is also a pretty accurate description of Old Navy’s whole marketing personality since the Carrie Donovan days. 90s kids know.

The campaign dropped August 4, with the full commercial officially debuting today. It’s shot like a Wild West fever dream (and it makes me want to play Overwatch’s Route 66 map real bad.)

While the verbiage may be a bit of scripted marketing speak, Cardi is clearly the star of the show, reminding (and showing) everyone that the real main character is supposed to be the Extra-Waisted Wide-Leg jeans.

Curvy Extra........

© Vice