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The Internet Is Obsessed With ‘Girlfriend Air’ and Expensive Candles Again

From diabolical to practical. 

By Gigi Fong | Reviewed by Ysolt Usigan

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“You smell so good” is the compliment everyone wants to hear. We spend hundreds of dollars in our lifetime (and much more for some tax brackets), perfecting our signature scent. From decoding WTF gourmand means (a scent that smells edible) to vabbing and pheromone perfumes, we’ve all been there.

And then, entered girlfriend air… You know, that TikTok trend where women show photos of their boyfriend before meeting them… and after. The before is always consistently brutal, while the after redeems the man entirely. It’s a phenomenon where your aura rubs off on your partner, ultimately making them realize your essence *is* auramaxxing them. 

Is girlfriend air a real thing we should credit girlfriends and wives for? Or basic self-development like that coincides with a budding relationship? Topped with a cherry of your scent, becoming the most positive association in his life?

We don’t know whether the chicken or the egg came first, but it has us thinking about the obsession with what we can only describe as scent marking. Want to maximize your joint slay? Here’s what you need.

First up, vabbing. It’s like wearing yourself – but via pheromones. Pheromones are like reproductive alarms in your personal… Smell. A few years ago, vabbing, aka wiping your pussy juices on your neck and behind your ears as one would do with perfume, went viral.

Sex expert Shan Boodram writes about this in her book “The Game of Desire” and in 2025, got draggggged for bringing it back into the........

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