How a movie gets presented in 70mm IMAX may seem like niche film nerd information, but a Cinemark Dallas assistant manager has sucked people far and wide in with his explanation of how it works.

Brandon Valdez, Cinemark assistant manager and IMAX 70mm projectionist, stands in the middle of the theater before a showing of Christopher Nolan’s “The Odyssey” and begins chatting with the audience. After asking who had and hadn’t seen a 70mm film before and giving newcomers a round of applause, he launches into a 5-minute spiel about what makes a 70mm film so special. Watch:

@goofygoober7394 second time watching the odyssey in imax 70mm all the way in Dallas Texas #creatorsearchinsights #imax70mm #theodyssey #cinemarkdallas #theodysseyimax70mm ♬ original sound – walter

second time watching the odyssey in imax 70mm all the way in Dallas Texas #creatorsearchinsights #imax70mm #theodyssey #cinemarkdallas #theodysseyimax70mm ♬ original sound – walter

The 70mm IMAX film for “The Odyssey” weighs 800 pounds

“For those of you that are inexperienced or uninitiated, 70 mm is unlike a traditional moviegoing experience,” he explains. “It’s not presented to you in a digital format. It’s using actual film.”

Holding up a strip of actual film, he continues: “70 mm film is a very rare style of presentation. We are one of approximately 40 theaters, not just in the United States but in the entire world, that has the capability to play films in 70 mm.” People come to Dallas from all over to have the experience, he shares. (One person was even there from........

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