The impending Free Trade Agreement (FTA) between India and the European Union, poised to be signed imminently, has rightly sent ripples of concern through Pakistan’s export community. Analysts predict a potential 30% boost for Indian exports in key sectors like textiles, auto parts and agriculture, threatening to erode Pakistan’s hard-earned market share in its largest export destination. While the tariff advantage under Pakistan’s GSP status will diminish, this is not a death knell but a clarion call for a strategic pivot. Pakistan’s path forward hinges not on matching India’s scale, but on leveraging agility, compliance and niche superiority.

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Recent conversations around exports were initiated by Minister Prof. Ahsan Iqbal as he, rightly, declared it the main pathway for national economic growth as outlined in the Uraan Pakistan framework. In reality, it is also a matter of the country’s survival.

A product-level analysis of current EU exports reveals Pakistan’s concentrated strength. In textiles, contributing nearly 59% of total exports, Pakistan holds significant value in made-up articles and apparel, where India will now also seek........

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