Editorial

17:13 JST, July 14, 2025

Ads containing sexual content have been displayed on websites that are accessible to children, and the situation has sparked concerns over the negative impact. The age at which people start using the internet is getting younger, so effective countermeasures are urgently needed.

The Japan Advertising Review Organization received 604 complaints last fiscal year regarding sexual online ads, more than double the number in the previous fiscal year. Complaints about ads related to electronic comics were the most common at 206, followed by ads for medical institutions and those for games.

Sexually explicit ads have been displayed not only on websites for adults but also on general sites that are accessible to children. Filtering systems allow parents and others to........

© The Japan News