Special Investigations

Press Freedom Defense Fund

Right-Wing Speech Crackdowns Turned Charlie Kirk Into a Meme

By elevating Kirk to a martyr, the right made his ridicule a logical reaction to their repression.

Charlie Kirk will live forever — at least online. 

In the year since he was gunned down at an event at Utah Valley University, the Turning Point USA founder has gone from a man cut down in his prime to a recurring internet meme, complete with an AI-generated song, “We Are Charlie Kirk,” which hit No. 1 on Spotify’s Viral 50 U.S. ranking. Audio of his killing became a TikTok sound for girlie outfit transformation videos; he’s been inserted into movies like “Avatar” and “The Odyssey”; he’s been AI’d into Studio Ghibli-style art, the final scene of “The Sopranos,” and the video game “Grand Theft Auto.” Even the moment of his death has gotten the meme treatment, with parodies depicting him with Jeffrey Epstein and Benjamin Netanyahu. 

The ridicule comes as a product of the American right’s insistence that Kirk’s violent death be taken seriously. They fought back hard against the meme-making and serious critique alike, weaponizing the conservative college-whisperer’s death to broadly crack down on free speech.

President Trump and his allies almost immediately blamed Democrats and “the radical left,” without evidence, for Kirk’s assassination. At the Department of Defense, Secretary Pete Hegseth promised to investigate whether members of the armed forces were inadequately mournful and terminate them. The State Department revoked visas of noncitizens who “celebrated” Kirk’s death. Local cops got in on the civil rights-bashing fun, too: A Tennessee man was arrested for posting a meme in the wake of Kirk’s death, amid a wave of firings in the state on similarly unstable grounds.

Trump’s Cult of Power Cancels Free Speech

No sector of society was untouched by the rising tides of brain-dead McCarthyism: Dozens of educators were terminated for having their say about the killing; an MSNBC political analyst as well as a Washington Post columnist were fired (an arbitrator has since ordered the latter be rehired); workers at Office Depot, the major airlines, and a prominent law firm were axed; ABC suspended Jimmy Kimmel for his on-air remarks.

Kirk’s legacy has also been consecrated in the public square. An artist plans to unveil a busted statue of the TPUSA founder in New York City’s Times Square on the anniversary of his death. His legacy of ire for basically any oppressed group you can name has been enshrined by changing the names of roads to “Charlie Kirk Memorial Highway” in Naples, Florida, and outside Nashville — displacing Vietnam Veterans Boulevard — and “Charlie Kirk Way” in the red part of California. As I was writing this, a pickup........

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