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Cracker Barrel redesign faces backlash, causes political frenzy

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22.08.2025

Cracker Barrel, the "old country store" eatery that has been a staple of interstate detour dining since its growth in the 1990s, is facing backlash and becoming a point of partisan conflict as the chain tries to meet modern times.

The Southern-style restaurant/gift shop announced Wednesday that it is changing its logo removing the old man and carefully sketched barrel, as well as the whipping "K" flourish over the restaurant's name.

"We believe in the goodness of country hospitality, a spirit that has always defined us. Our story hasn’t changed," the company's chief marketing officer, Sarah Moore, said in a statement. "We’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this........

© The Hill