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Cracker Barrel loses almost $100M in value after divisive logo 'refresh'

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22.08.2025

Cracker Barrel's stock plummeted $94 million Thursday after the country staple restaurant pushed out an unexpected rebrand of its logo.

The 55-year-old company's share value dropped 7.2 percent following the decision to remove the old man and carefully sketched barrel on its logo, as well as the whipping “K” flourish over the restaurant’s name.

Cracker Barrel Chief Marketing Officer Sarah Moore said she was

© The Hill