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Democrats see political gift in Trump’s 'big, beautiful bill'

3 1
09.07.2025

Democrats say Republicans have given them a political gift in President Trump’s “big, beautiful bill.”

They say they can easily sell the bill to the public as a threat to working-class voters, given its cuts to Medicaid and food assistance programs and significant tax breaks for the ultrawealthy.

“This is a rare policy gift to Democrats in that it was perpetrated by Republicans, harms almost everybody, and it’s actually relatively easy to talk about,” said Democratic strategist Christy Setzer.

With that in mind, Democratic campaign operatives — with a big assist from liberal advocacy groups — have kicked off a messaging blitz that’s likely to continue until Election Day.

On Monday, the House Democrats’ campaign arm launched its first national digital ad campaign of the year targeting 35 battleground Republicans who voted for Trump’s bill despite reservations over Medicaid cuts.

The House Democrats’ top super PAC is finalizing another slate of ads — a six-figure mix of television and digital — that will launch in the coming weeks.

And Unrig the Economy, an outside advocacy group, wasted no time complementing the effort. They’ve launched a seven-figure ad blitz targeting 12 vulnerable Republicans, with plans to spend an additional $10 million in the coming months. The ads highlight some of the most contentious provisions of the GOP bill: the cuts to health and nutrition programs, combined with a rollback of green-energy subsidies that’s expected to spike utility costs across large parts of the country.

"Those are the three arguments that we see as the ones that hurt people the most, and the place that Republicans are most vulnerable to accountability,” a spokesperson for the group said Tuesday.

The strategy is reminiscent of the Republican attacks on the Affordable Care Act, another wildly contentious bill that was broadly unpopular when Democrats passed it under former President Obama in 2010. Months later,........

© The Hill