(NEXSTAR) – Tall cans of AriZona iced tea have been sitting in refrigerated cases of gas stations and convenience stores since 1997, proudly emblazoned with their 99-cent price tag. The cans may soon need a redesign to reflect a new price, the company's founder fears.

The 99-cent price, which has been a constant through economic ups and downs of the past 28 years, may no longer be tenable now that a 50% tariff on imported aluminum has taken effect, said AriZona's founder Don Vultaggio.

"We’re holding the line for now despite rising aluminum costs," Vultaggio said. "It’s particularly unfair—80% of our can sheet metal comes from recycled U.S. beverage cans, yet........

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