I might have lasered off my moustache years ago, but there’s one Groucho Marx* trait I still cling to: a deep resistance to join any club that will have me.

Until the We Do Not Care Club (WDNC Club) slipped into my algorithm.

WDNC is an online club for women navigating perimenopause, menopause and beyond founded by the US-based influencer Melani Sanders.

Each session opens with Sanders (the queen of deadpan delivery) sporting a handwritten club note pinned to her chest, several pairs of prescription glasses and a highlighter, inviting followers to share what they – you guessed it – no longer give two figs about.

Yes, we’re talking about the usual annoyances: untouching the grey, going out without a bra or ignoring the laundry, but thanks to an eclectic and untapped talent pool, you’ll also find gems like “We do not care if our face is using our outside voice. What our face says is out of our control”, and a personal favourite: “We do not care if our clothes are tight. They fit when we bought them.”

Turns out, we women of a certain age care a lot about confessing what we don’t care about at all.

Since starting the club in May, Sanders’ social media has exploded – she has 1.7 million followers on........

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