Recently Pakistan's Himalayan Pink Salt has empowered a Brazilian soap brand to win international award in Belgium. The Brazilian innovation was an aplomb collaboration between Brazilian and Belgian companies in their pursuit of innovation and entrepreneurship in the health and cosmetics sectors.

Commerce Minister Jam Kamal Khan, per media reports, has rightly observed that Himalayan Pink Salt is a natural treasure symbolising Pakistan's economic potential. Chemically, the recalcitrant behaviour of Himalayan Pink Salt makes it different from traditional table salt not only because of its colour and purity but also the presence of more than eighty trace minerals. Its unique pink colour indicates a prodigious mineral composition of iron, magnesium, potassium and calcium inherently beneficial for human health and wellbeing. With the advancement of technology and unprecedented developments in the field of AI, the erudite culture of industrial innovation is increasingly linking the demand and supply matrices of an economy with natural resource-based solutions. This dimension creates a great opportunity for Pakistan's economy. People are increasingly becoming health conscious, and prefer natural resource-based health solutions to overly processed artificial cosmetics and health products. The advancement in AI is rapidly redefining the demand and supply trends in the cosmetics and health sectors. Such ubiquitous trends require innovation in industries where Pakistan has got comparative advantage in such raw materials as Himalayan Pink Salt.

The case study of the Brazilian soap, as an innovation for the cosmetics industry and its demand-led preference over traditional soaps, is........

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