SELIP: How Trump’s Team Is Changing the Media Rules — And Winning
The traditional press briefing isn’t evolving. It’s being replaced. What we’re witnessing now is not just a change, but a full-blown shift in the way power communicates. And White House press secretary Karoline Leavitt is leading the charge.
In President Trump’s White House, this isn’t just about reviving an agenda. It’s about reclaiming the narrative. Karoline is executing that strategy with clarity and control. The press podium isn’t a stage for spin anymore. It’s a war room. And she’s putting on a masterclass in message discipline, strategic precision, and unapologetic conservative confidence, instilling a sense of reassurance in the audience about the direction of Republican communications.
She’s not following old media rules. She’s blowing them up. For decades, press secretaries walked the podium like a tightrope. Karoline treats it like a weapon. No flattery, no games, no media gymnastics. Just facts, fire, and direct communication. In a room full of corporate journalists desperate to hold onto their relevance, she’s speaking past them to the only audience that matters — the American people, making the audience feel connected and engaged.
And she’s doing it with the full backing of two of the sharpest minds in Republican communications: Steven Cheung and Stephen Miller. That matters.
WASHINGTON, DC – JULY 31: White House Press........
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