Misinformation is found in every element of our online lives. It ranges from fake products available to buy, fake lifestyle posts on social media accounts and fake news about health and politics.

Misinformation has an impact not only on our beliefs but also our behaviour: for example, it has affected how people vote in elections and whether people intend to have vaccinations.

And since anyone can create and share online content, without the kind of verification processes or fact checking typical of more traditional media, misinformation has proliferated.

This is particularly important as young people increasingly turn to social media for all kinds of information, using it as a source of news and as a search engine. But despite their frequent use of social media, teenagers struggle to evaluate the accuracy of the content they consume.

A 2022 report from media watchdog Ofcom found that only 11% of 11 to 17 year olds could reliably recognise the signs that indicated a post was genuine.

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