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Savvy politicians know how to ‘perform’ authenticity – the Jacinda Ardern doco offers a masterclass

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yesterday

There’s a telling moment in the documentary film Prime Minister when Jacinda Ardern reflects on her rapid rise from Labour leader to prime minister, saying she had “no time to redesign myself […] I could only be myself”.

This reference to her “true” self signals a commitment to political authenticity, a thread that runs through the award-winning documentary about Ardern’s remarkable time in office.

But in political communication, authenticity is seldom straightforward. It is primarily understood as a “performance” of self, usually by politicians for voters, and filtered by news and social media.

Skilled politicians – on the right as much as the left – know this. And voters, too, can accept things as simultaneously “real” and manufactured.

By drawing from behind-the-scenes footage shot by Ardern’s partner and producer Clarke Gayford, and from recordings for the Political Diary Oral History Project, Prime Minister is a showcase for certain key strategies of “performed” authenticity.

This is not to say Ardern is “faking it” or that the documentary feels contrived. After all, the goal of the authentic politician is to minimise any differences between their public and private performances of self.

In an increasingly mediated world, the desire for authenticity – what is perceived as honest and real – is a powerful social force. From early in her career, Ardern has understood this, presenting herself as relatable and........

© The Conversation