From ChatGPT crafting emails, to AI systems recommending TV shows and even helping diagnose disease, the presence of machine intelligence in everyday life is no longer science fiction.

And yet, for all the promises of speed, accuracy and optimisation, there’s a lingering discomfort. Some people love using AI tools. Others feel anxious, suspicious, even betrayed by them. Why?

The answer isn’t just about how AI works. It’s about how we work. We don’t understand it, so we don’t trust it. Human beings are more likely to trust systems they understand. Traditional tools feel familiar: you turn a key, and a car starts. You press a button, and a lift arrives.

But many AI systems operate as black boxes: you type something in, and a decision appears. The logic in between is hidden. Psychologically, this is unnerving. We like to see cause and effect, and we like being able to interrogate decisions. When we can’t, we feel disempowered.

This is one reason for what’s called algorithm aversion. This is a term popularised by the marketing researcher Berkeley Dietvorst and colleagues, whose research showed that people often........

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