If you ask an AI service like ChatGPT or Google Gemini to recommend a destination for your next summer holiday, it will happily provide you with a list of attractive destinations. But many of them will be very familiar.

Paris, Venice, Santorini and Barcelona are all likely to feature, because the AI algorithm is nudging you towards the same old places. The illusion of personalised advice is what makes people less likely to question it – and why AI risks intensifying overtourism.

And the use of AI for holiday inspiration is growing fast. A recent survey found it has doubled in the past year, with uptake strongest among younger travellers. Nearly one in five Britons aged 25–34 now turn to AI tools to plan their trips.

In my own research, I analysed ChatGPT’s travel recommendations and found that it gravitates towards the most visited destinations by default. Lesser-known or more sustainable locations only tend to appear when travellers explicitly ask for them.

This........

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