How a 19th‑century estate agent offered 3D property ‘walkthroughs’ before the dawn of the photography age
If you’re thinking about moving house or just feeling nosy about your neighbours, your first port of call may be an online property marketing site: Rightmove and Zoopla in the UK, Zillow in the US or Magic Bricks in India.
They offer 3D plans of their properties and a video walkthrough, sometimes with added interactive tools. It all seems very modern – yet it turns out, at least one pioneering London estate agent was offering its clients 3D visual walkthroughs long before the advent of commercial photography.
In the UK, estate agents came into being as a specialised profession in the mid-19th century, as rapid urbanisation and greater social and geographic mobility led to a dramatic increase in the demand for housing.
But in this pre-photography era, how did the Victorian era’s newly monied see what they could buy with their gains from trade or industry? One high-end London estate agent, Brooks & Green, came up with a novel answer.
In 1838, the year of Queen Victoria’s coronation, this Old Bond Street estate agent began advertising an early form of immersive visual technology called a “cosmorama”, to offer prospective buyers a virtual tour of the properties it was selling.
A cosmorama involved looking at paintings or artists’ prints through a large convex lens, which magnified the image and enhanced the perspectival depth, creating a basic 3D effect.
A blackened square frame between the lens and........
