Some writers appear so accurate in their assessment of where society and technology is taking us that they have attracted the label “prophet”. Think of J. G. Ballard, Octavia E. Butler, Marshall McLuhan, or Donna Haraway.

One of the most important members of this enlightened club is the philosopher Jean Baudrillard – even though his reputation over the past couple of decades has diminished to an association with a now bygone era when fellow French theorists such as Roland Barthes and Jacques Derrida reigned supreme.

In writing our new biography of Baudrillard, however, we have been reminded just how prescient his predictions about modern technology and its effects have turned out to be. Especially insightful is his understanding of digital culture and AI – presented over 30 years before the launch of ChatGPT.

Back in the 1980s, cutting-edge communication technology involved devices which seem obsolete to us now: answering machines, fax machines, and (in France) Minitel, an interactive online service that predated the internet. But Baudrillard’s genius lay in foreseeing what these relatively rudimentary devices suggested about likely future uses of technology.

In the late 1970s, he had begun to develop a highly original theory of information and communication. This ramped up following the publication of his book

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